Editor's note: This article was originally published on February 15, 2018 and was updated for accuracy and completeness on June 27, 2019. Successful advertising relies on images. Customers are unlikely to email database buy a product if they don't know what it looks like or haven't seen what it can do, and promoting your loyalty program is no different! As an essential part of your brand, you should present it the same way you would present a product. Images can help you highlight what your rewards program does and, more importantly, what it will do for your customers. Here are six reasons why you should use images in your loyalty program. 1. People are waiting for photos In a world saturated with image-based content, it's no surprise that your customers expect visuals to be an integral part of your customer experience. Between the ever-increasing popularity of social media apps like Instagram and the email database fact that everyone has a camera in their pocket, it's no surprise that 10% of all photos taken in history have been taken in course of the last year. Mobile phones and social media have made it easier for anyone to email database create and distribute visual content, making it an expectation of customer experience. The rise of emojis has also contributed to this expectation. 92% of people regularly use emojis, including 30% several times a day! With more and more people recognizing emojis as a respectable language, it's no surprise that they've made their way into mainstream marketing. Between 2015 and 2016, the email database use of emojis in marketing grew by 775% as more brands began experimenting with these familiar and playful symbols. When it's so easy to create visual content, there's no excuse not to include it in your rewards program. This is especially true when you consider the fact that world-renowned rewards platforms like Smile (yes, that's a shameless take) have made it easy to include photos in your loyalty program.