Comments on your updates. Remember, this is a two-way conversation. 8. Add more visuals Do you sometimes feel like you're posting updates from LinkedIn to a non-existent audience? There are proven methods you can use to increase engagement on your updates. According to LinkedIn, updates with some sort buy email database of visual content typically result in a 98% higher comment rate. Ninety-eight percent! The magic formula seems to be a short article with a link and an eye-catching image or video. Try it and see what happens. 9. Create a showcase page In April 2014, Products and Services Pages were discontinued and replaced with an option called Showcase Pages. While your main business page should have a buy email database broader focus, Showcase Pages give you the ability to dive deep into a single product or product line. Showcase Pages appear as additional tabs on your company page and are included in the free version of LinkedIn. As always, think about what you post from the perspective of the reader. Lead with benefits and make them interesting or buy email database valuable. In the example below, the green circle indicates the S studio Showcase pages circle. 10. Analyze and optimize How do you know failure if you've never defined success?