Why is it important to Find streetwear brands like an Eric Emanuel, Chinatown Market or even Visitor on Earth into the match?
Three decades back, we'd Don C and Jerry Lorenzo type of lead the way as both brands. We only saw that people really liked wearing those brands in our game and trying to stand out. So then we desired to give them more choices, but we wanted to become a stage for aspirational people in the fashion world, to help you while we had Don, who is obviously extremely built-out already, we sort of took a flyer on Chinatown Market last year -- and clearly they have turned into a huge brand in the last couple of years. Tracey is actually a really good example also.
Tracey is very known in the basketball world, but his brand is not as understood and we have to be aspirational and believe in his growth. I wanted to provide him the opportunity to get Visitor On Earth in the game. It's a way for these guys to see like, hey if it does well in the match, perhaps I got to think about it publishing it outside in the actual world. That's an innovative idea process: to leverage the digital then make the bodily without even having to spending a lot of money looking for out whether it is going to work or not. I think it's pretty brilliant.
Even becoming someone like Zack Bia to the match was in-touch. Yeah that's another really good example. I mean, you would not think about Zack as a traditional basketball influencer, but I sort of thought about signing him a couple of years ago because I knew that we were between all these fashion brands. We signed a couple of men in the world, who are known in the fashion world and not in the soccer world. If we can get them to wear things in games and also be a connector for their people -- such as Zack's really near Drake -- it encourages the growth of style in the sport.