Snapchat has tried to regain relevance in Phone Number Database a world dominated by Instagram, which has imitated the vast majority of its functions, and by the overwhelming growth of TikTok. However, Snapchat has not stopped trying and, after some slips, it seems that it is beginning to reap good results. Among the effective actions we can highlight the Scan tool, which even attracted brands such as McDonald's and Coca-Cola ; activations in alliance with various companies, such as the one carried out with Sonic and Phone Number Database Paramount Pictures , or their RA Lenses working with brands such as Gucci, are just a few. The results presented this afternoon are already bearing fruit, the shares of Snap Inc. soared almost 20 percent in after-hours operations , to reach a capitalization value of 17 thousand 679 million dollars.
Burger King has decided to self-censor Phone Number Database its ads and products in the midst of the pandemic within this new creative campaign. Perhaps one of the most active brands in terms of advertising during this epidemic has been Burger King. The firm has been especially strategic in the use of creativity to get closer to its target Phone Number Database audience in times when a significant part of its premises remain closed or with a reduced number of visitors. Active brands in the midst of contingency Many companies have decided to stop or reduce their budget related to advertising, with which the industry is Phone Number Database expected to record a significant decline this year.
Estimates from Phone Number Database indicate that advertising investment worldwide will suffer a negative impact derived from COVID-19, going from 712 thousand 020 million dollars projected in October 2019, to 691 thousand 720 Phone Number Database million estimated in March of this year. Netflix announces a mobile game Phone Number Database and a television series from the same franchise In this way, firms such as Coca-Cola or Airbnb have decided to remain cautious in their advertising actions in the midst of the pandemic.