Short videos go to sea, and editing tools follow. According to the "Revelation of China's Mobile Internet Development" released by QuestMobile, the number of users in the domestic short video industry has exceeded 900 million. Whether it is young people in the city, a group of silver-haired people, or people in small towns sinking into special database the market, they all love to watch short videos, and even shoot short videos themselves. The short video track has also attracted a large influx of capital. According to the latest data from Tianyancha.
There are more than 100,000 enterprises in my country's cultural, sports and entertainment industry whose business scope includes "video". Among them, more than 17,000 companies were established in 2020, and more than 26,000 companies special database were established in 2021, a year-on-year increase of 50.5%; a total of more than 60% of the companies were established in the past two years. From the perspective of investment and financing, in the past 2021 alone, there have been 38 investment and financing events in the domestic video-related entertainment media industry.
With a total financing amount exceeding 34.8 billion yuan. Benefiting from the rapid growth of short video user scale and market size, the video editing software industry has developed rapidly as an upstream short video industry. Among them, special database in the fourth quarter of 2021, Xiaoying Technology, which focuses on editing and creation, has repeatedly appeared on the list of "Top 30 Chinese Non-Game Manufacturers and Apps Going Overseas by Revenue" published by App Annie. Its core product VivaVideo ranks at the forefront of the list, maintaining its competitive advantage in the field of video creation software. .