We must adapt it for each strategy Company email list. Alignment with the strategy if we have followed the steps correctly up to this point. What we have defined and what we have planned should be aligned with the strategy. But to be sure and facilitate the work of the next stage. We must define in detail the role of content within the company's global strategy. Assessment of the strategic needs of the company this is something that we have done in the definition of objectives. But now we are going to specify it. What needs does the company have? Taking into account the strengths of a content strategy. How can these help to solve them? That is. Do the needs of the company coincide with the things in which the contents are efficient? To do this. We must evaluate the strategy following the purchase funnel methodology. By having a global vision of the strategy and its operation Company email list.
We will be able to detect these Company email list weak points and finish defining whether the objectives set are adequate and how the content will help solve them. Diagnosis of an online strategy - tristan elosegui diagnosis of an online strategy although the contents can be useful in the four stages of the marketing funnel. We must keep in mind the usefulness that we have assigned to them within our strategy and try to adjust to what has been defined. 5. Define the content plan the format of a content plan will depend on the needs of the strategy. And the structure of the team. As i did with the audience profile. I am going to leave you the fields that i consider necessary. These fields can be used to design your own format adapted to the needs of your company Company email list.
Content title or topic to be published with a brief explanation Company email list. Keywords: most important keywords with the highest search volume. Objective funnel stage. Objective: we already know which stage should be reinforced. But we must define exactly what objective they should meet. Metrics: what metrics best describe success? Audience profile: who are we targeting? Tonality: what tone should we use to make the content as effective as possible? Channels: what channels and what formats are we going to use? Blog social media facebook twitter linkedin newsletter surely those of you who dedicate yourself to social networks and/or inbound marketing . Have equally valid and surely better proposals. So if you dare. I ask you to share screenshots of the plan's structures. So that we can all take advantage of each other's knowledge Company email list.