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    Tanmoy Mukharjee
    Mar 30

    All About Mailing Lists

    in General Discussions

    These include removing the names of deceased persons, updating lists with the new addresses of people who have moved, and mailing list suppressing (removing) people who have requested to be on the "Do Not Mail" list or preference mailing list list from the Direct Marketing Association. All of this may add costs at the beginning mailing list of a list rental process, but think about the money wasted mailing pieces to people who mailing list cannot respond. If they've moved, died, or hate junk mail, why mail to them in the first place?


    You're spending money on the creative mailing list design, the printing, the mailing house costs and postage, so save the money and don't mail to those people. Testing and Use of Direct Mail Lists Although the minimum amount of names mailing list on n a typical direct mail list rental is around 5,000 to 10,000 names, many companies mailing list will allow you to rent a smaller segment for testing. Be sure to code your direct mail pieces with a unique mailing list phone number, source code or another method to track responses so you can see which list performed the best.


    Mailing lists are rented for one time use mailing list or multiple, unlimited uses. You'll be asked up front to specify which use you intend and most companies ask for a sample mail piece. One of the most frequently asked questions people mailing list new to direct mail ask me is, "Why can't I just pay for one time use and then reuse the list, since most lists are provided electronically nowadays?" The answer is simple: you will be caught! Mailing list companies include addresses called "seeds" on their list which look to you and me mailing list like just any other name on the list, but actually go back to the company or to someone employed by the company to monitor the list.

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