Editor's introduction: What industry is more popular nowadays? Some people will definitely think of the live broadcast e-commerce industry. Live broadcast e-commerce is now a huge outlet. Live streaming has turned the traditional "people looking for goods" into "goods looking for people"; the author of this article shared buy email list the analysis on live streaming, Let's take a look together. Since the beginning of 2020, celebrity business and live streaming have continued to be in the air. The transaction scale and the number of participants of live broadcast e-commerce have hit new highs.
Crawray's "Double 11 Insight Report" shows that in 2020, individual top celebrity anchors on "Double 11" set a record of over 150 million viewers for a single live broadcast; the GMV (gross turnover) of a single live broadcast exceeded dozens of times A billion-dollar sales miracle. A research report pointed out that the purchase conversion rate of first-line celebrity e-commerce live broadcasts can reach 20%, while social e-commerce is 6%-10%, and traditional e-commerce is only 0.37%.
On the one hand, the anchors frequently issue battle reports, and the brand Fang Kuangxiu shows the record; After 11, this duality has become buy email list more and more prominent, which makes many bosses worry. Does the live broadcast of goods only bring loneliness in the end? The anchors don't talk about martial arts anymore? In the end, a friend couldn't bear it any longer, so he ran to me and asked, "Everyone said that you are the first stock in the new economy of red people, so tell me, is it useful to bring goods through live broadcasts?