Content marketing is powerful. It's also relatively young. Many companies still struggle to find and implement the right strategy .What do successful business strategies look like? What kind of results are they seeing? Are other companies experiencing the Latest Mailing Database same challenges? The Content Marketing Institute and MarketingProfs recently released their annual review of the B2B content marketing landscape. The study asked a range of companies about their content marketing strategies and success, then compared effective and ineffective companies. (In this case, the companies' effectiveness was determined based on a self-assessment.) Several of their findings really stood out.
Although this overview is not as industry-specific as our research, the study includes a substantial cross-section of professional services, and I believe it offers relevant context, solid data points, and solid guidance to Latest Mailing Database make content marketing more effective in 2014.I found six key takeaways from the study:1) Successful companies have a documented content marketing strategy Overall, the study found that 44% of B2B marketers surveyed had a documented content strategy. But here's the kicker – 66% of companies that considered themselves effective had this strategy documented, compared to just 11% of those who found their efforts ineffective.
When you have a formalized strategy documented and in place, you have a universally accessible benchmark to gauge your own success. Was each step implemented appropriately? Which elements of the strategy are effective, which are not, and which may need some tweaking? It is difficult to ask or answer these questions without a documented strategy. Perhaps more importantly, it's difficult for a team to Latest Mailing Database share a cohesive understanding and approach to strategy if it's not locked down on paper. Different team members may have very different ideas about what strategy really is, and this problem will only be compounded when new team members 2) Most B2B marketers have someone overseeing the content marketing strategy.