Remember, those numbers are just my worst-case-scenario numbers. By doing this I stopped being nervous about the shipping delay and actually felt happy because of it. Because this doesn't only mean it can still work out, but also means the result could be way better if the products arrive early. Learning: Things happen in business. If you can’t control them directly, find ways to: Control your thoughts, and How to control something about it (even if it’s indirectly). My initial plan was to open my online store this week so I can start selling the backpacks.
Due to the delay, I had to change this plan. Just sitting around and waiting isn’t my style, so I started building an email list. BUILDING MY EMAIL LIST In order to collect email addresses, I needed a website. Even though I didn’t Telemarketing list start to sell, I signed up for Shopify anyway. For now, only for the purpose of building an email list. Usually, people don’t give out their email addresses easily. This is why I had to give them something in return. As I already narrowed down my target audience in week two, I knew what kind of marketing works the best: content.
I choose to go with content for one reason: content marketing works the best on me. The whole business idea and my target audience avatar was completely based on my personal preferences. To keep the marketing align with it, I decided against other marketing tactics for now. I also knew which topics I have to cover: Marketing Meditating/Journaling Cheap Business Class Flights Book Recommendations Whiskey. Recommendations Time Management The topics of my content marketing should be at least somehow related to backpacks, so I’m sending targeted traffic to my site who are more likely to buy.