An exceptional year for Fair trade town initiatives!

Though I have been travelling between India and UK between the month of September 2018 to February 2019, there  have been so many activities.

Firstly, strategising with the Fairtrade India office and concurrently absorbing the key elements of the "Switch Asia" programme that have now been approved by the European Union. These key elements from the above discussion were to focus on key Metropolitan cities as we need to drive sustainable consumption and prod...

September 24, 2017

Since the last update, where I discussed the "Fair Trade Way" walk in Pondicherry, it has been a while my friends! But, I have a lot to important, positive news to share.

During two extraordinary visits to Kotagiri and Pondicherry, i noticed a healthy competition between the two towns, the hill town and costal city. Both of whom have replenished the steering groups with substantive members from business and enterprise. 

While I attended a face to face steering group meeting in the iconic basement/story-telli...

On March 15th, I took the train back to Kotagiri, after last setting foot in that beautiful place during the 450 km walk from Pondicherry. After passing through some charming town-stations with a characteristic old-world charm such as Mettupalayum and taking a jeep up the hills to the very top, a superb day of free flowing discussion, brain storming and plan of action for making Kotagiri Fairtade town before August followed.

The Niligri Adivasi Welfare Association (NAWA), a leading charity in Kotagiri has b...

February 25, 2017

After a 6 month visit to Cambridge, St.Albans and the UK, I return to India with a renewed sense of purpose. Making the fairtrade town concept a reality is well and truly on the top of the agenda and with the support of Abishek Jani , CEO of Fair trade India, who has done some stellar work towards the ethical consumer movement in India, it surely expediates the process.

Watch the video of the short interview I had with him yesterday.

October 2, 2016

It has been a while since the last update and, wow, have things really happened since then! We are inching very close to declaring "Kotagiri" as India's first officially declared fair trade town. Watch this space closely.

Just to re acclimatize everyone (no pun intended) with the work done so far in the realm of "walking for climate justice and fair trade", here is a quick 2 minute video!

February 7, 2016


Friends, I feel the time is right to provide a bit of an update to all the cool Fair Trade related things that have happened and are happening.


The response after the walk has been robust. The group in Pondicherry has been  robustly following it with the formation of a steering group to chalking out activities by taking advantage of various  events that are significant in the Pondicherry calender.

1) The water festival in Pondicherry started off with a rousing reception, colourful activities directly...

January 16, 2016


It boggles the mind to see how fast time moves. It feels like just yesterday that Natesa Iyer and I, backed by a whole troupe of vibrant, energetic and charmistastic people undertook the 450km walk from Pondicherry to Ooty, to raise awareness for Fair Trade and Climate Justice.


 Nearly a month and a half afterwards, I wanted to share with you a quick summary of the most important outcomes from the walk.



 Without people, this walk would have no meaning. From the people that poured their heart and sou...

January 7, 2016



This day when the world leaders were yet to come together and the Sherpas were working arguing furiously about who should take what responsibility for the historic contribution to greenhouse effect and global warming, the citizens and netizens who were energetically supporting the cause in the Nilgiris and across the world were in no doubt of the urgency and the action for adaptation and mitigation regarding the climate impact. The call for justice was heard loud and clear.




January 6, 2016

As the walk of Day 20 carried on with full ebb and flow, soon we met Prashanth of the now famous Dunsandle estate. In an evening that we spent with his family and friends, team  and committee, we  were left convinced yet again by our searching interactions with the aforementioned members of the community, about the very substantial value of fair trade and the potential.




What was an important off shoot was the unexpected but very valuable presence  of  Anjali, representing fair trade from a business...

January 5, 2016

In the preceding days, patchy communication with the base, notably, Ramya Rajanna, who was herself caught in the midst of the great Chennai floods of 2015, with no power, no water and pretty much no everything, had prompted Mr.Alwaye to quite literally, step in with his team members ( from Coimbatore onwards). He was also invited to do a speech at the Bharatiyar University event in which, I was accommodated for a special evening session before the cultural event unfolded with great dances and other folk ac...

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Pushpanath Krishnamurthy

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