Avoid scaring off prospects by sticking to shorter sentences and paragraphs when writing your cold email. This quickens the pace of your writing, makes it easier to understand, and surrounds your text with welcoming white space, which has been proven to improve comprehension. As a general rule, aim for one main point per paragraph job title email list and one main idea per sentence. For more tips, this article gives you 15 job title email list templates for writing your next cold email. Cold Email Tip #4: Limit Distraction to Increase Chances of Action A famous New York Times case study tested the influence that multiple available choices have on decisions.
In a mall on a busy Saturday, the researchers set up a stand that sold different flavors of jam. Every few hours they changed from offering 24 flavors to offering a group of 6 flavors. Guess which flavor group generated the most sales? With 24 different flavors, only 3% of people actually bought anything. When presented with just 6 flavors, however, 30% of people made a purchase. This is called the job title email list paradox of choice, where the more options and choices there are, the harder it becomes to make a decision. In other words, give buyers fewer options, and they'll be more likely to buy because they won't be overwhelmed with all their options. The same principle applies to writing cold emails that get your prospect to take action. For example, following the call to action is easier in this email: tip: make your CTA easy to see Read it: Hi Yesware,
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