Like Thanksgiving pumpkin pie, great content is hard to come by – and everyone wants a piece of the good stuff. I've read countless articles about tips, tools, and guidelines for creating awesome content that resonates with my brand's audience. However, finding the right ingredients to compile content is not an easy task. I have found that the best way to produce strong content is to learn from example.Seer has compiled a list of 10 examples of engaging marketing campaigns we're grateful for, to help inspire your content ideas this holiday season.teaser headerSuccessful content needs an appetizer or teaser element; it grabs readers' attention even before they land on the page. Check out these two examples of content that created interesting, click-worthy teasers.The 5 seconds of Geicos YouTube adsSource: Geico YouTube Angelico understands the power of quickly attracting an audience - and by fast, I mean within the first 5 seconds their audience is watching the video. YouTube allows users to skip ads after Acheter une base de données 5 seconds. Geico beat viewers to the punch by inserting their brand message before those 5 seconds were up.Why is this content great? Many advertisements try to appear larger than their audience and appear distant or unrelated. Geico does the exact opposite. This ad speaks directly to viewers saying, "You don't have to skip this Geico ad because it's already over. They understood that viewers generally don't like to watch commercials. So they turned those dreaded 5 seconds into a fun and comedic experience.What can marketers learn from this? Don't be afraid to speak to your audience directly via video or in writing. It gives your brand a human touch and allows your brand to connect more closely with your audience. Second, brevity is key – and makes the content much more interesting. Try to keep your content as short as necessary to get your point across.
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