Paying for podcast ads and measuring ROI is easy Phone Number List Podcast ads are purchased on a cost-per-thousand-person basis through the podcast ad network. "Thousands" are measured by user downloads. It is based on the number of Phone Number List subscribers a podcast has. ROI is measured in three ways - through the vanity URL provided in the ad, through a unique checkout code, or through the question "How did you Phone Number List hear about us?" prompt at checkout.
Such coupon codes are scattered on sites like Phone Number List RetailMeNot, and they provide an easy way to measure the performance of podcast ads on specific shows. How to find out that podcast ads are good for your company Phone Number List The largest age group for podcasters overall is 25-54. This age group does vary depending on the topic of the podcast. If your target audience belongs to this group, you can find Phone Number List the topic/title podcast performed for it.
If your new audience has potential, the next Phone Number List thing to consider is whether podcast advertising will be a game-changer for your company. With all the boxes ticked, the last thing to do is budget. $10,000 is the recommended Phone Number List monthly ad spend for podcasts. If it aligns with the customer acquisition cost, lifetime value, and other important metrics your company considers, it will Phone Number List benefit your company.