If you are a user of the inbound marketing methodology, surely you already know the importance of automating the most frequent actions to individual email list saving time and effort and maximize conversion opportunities. This automation process is specified from the workflows or workflows . Knowing how to define and configure them correctly is essential for inbound marketing strategies to work.
Do you want to know what inbound marketing workflows are and how to configure yours step by step? Keep reading! Are you thinking of developing an Inbound Marketing strategy for your company and have doubts? Click here and close with us for a free consultation. Workflow in Inbound Marketing function and how to create one What is a workflow in inbound marketing?
In the world of inbound marketing, a workflow consists of a series of automated actions that are launched based on the characteristics of a user and their interactions with a brand's channels. In this example, users have registered for a course and must receive an email downloading the material. Days later they receive more content related to the theme of the course. Or even a first contact can be suggested.