Easy mass text message sending via SMS Gateway API
How to launch a newsletter: 4 steps.
We will not go into technical details — they will differ depending on the service that you decide to use. Let's focus on the actions that need to be performed for any mailing list.
Step 1: Decide on the goal.
It is not worth launching a newsletter without a goal, as well as expecting a lot from it at once. At the start, think about what you need it for — whether you want to recoup your investments by increasing sales from this channel, or it will be enough that you remind yourself of yourself and increase awareness.
The base for the mailing list can be the phone numbers that you received from customers. Existing contacts can be segmented by the degree of loyalty and completed actions.
Also, as a base, you can use the operator's subscribers who fit the characteristics of your target audience.
Step 3: Compose the text.
SMS mailing has some restrictions on the text, which should definitely be taken into account: a small number of characters, no pictures, videos, subheadings, other type of formatting. You have only the text at your disposal, so pay special attention to it-carefully read out for errors, put the necessary spaces. In a small text, any errors are obvious and repulsive. Do not abuse the caps — some words can be highlighted, but in no case do not write the entire message in large letters.
Step 4. Analyze the result.
The mailing service will give you the opportunity to find out how many people have received and opened a message, but this is not enough for analytics. Therefore, think about your own ways to track the results:
promo codes-send out a unique code, check how many orders were made using it.
call tracking — create a separate number for calls, track how many purchases or other targeted actions the client has made.
links with UTM — if there is a link inside the message, write labels in it that will allow you to determine that the transition was made from an sms.